Merriam Websters Online Dictionary defines synergy as "a combined action or operation." A second definition is "a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts)."
I have read and heard how the builders association is a special interest group. If building homes where people live and create memories, or earning a living to provide for your family, is a special interest well I would agree. I believe a career in the home building and remodeling industry is very special and we need more members to participate in order for our industry to thrive again.
Part 2 of our series on political fundraising will focus on "The Process" which is how our HBA staff, along with engaged members, work within the legislative arena to protect and promote home building and home remodeling. This is an important message to understand as you make your ask for investments in the PAC. Keep in mind, that the legislative process may be different from state to state but not by much. I will focus on Washington, DC and you can design your message for your state. I will be abbreviating certain areas but the message should come across.
Here is where we begin the discussion on the grassroots addition to political synergy.
NAHB Government Affairs staff track multiple bills, many many bills. They assess the impact, if any or how much, each will have on the housing industry. When a bill comes up that would have an affect, let's take THE HOME CONSTRUCTION LENDING REGULATORY IMPROVEMENT ACT, H.R. 1755, as an example, staff will begin the process of determining the pro/con impact.
NAHB staff will start to make contact with federal legislators that can help move the bill in a positive direction. Staff will ask politically engaged members, from the legislators districts back home, to support of the bill, possibly be a sponsor. This is staff and members working together in "a combined action or operation." Synergy.
Go back to the arrows. Each one shows an area that staff and members, working as a cohesive unit, can make a direct impact on the bill's progress. As it goes through the house staff will also be working to get the bill moved through the Senate, which in turn shows more arrows or areas of staff/member influence.
Any area where you see an arrow is an area that momentum can be gained or lost depending on the determination of the political synergy. This is also the case for a bill that can have a negative impact. The same exact areas of influence are present and this is where staff and members work to end the process. This is not unique to the building industry, every industry goes through the same exact process.
Once the bill passes through the House and the Senate it goes to the president. When the president signs the bill it becomes law.
|Once it's law, it's law.|
|The Three Legged Stool|
NOTE: This article is based on a section from The NAHB Associates presentation "Peer to Peer Fundraising."This type of fundraising will work on all of your HBA events or fundraising initiatives you may have; you just have the supply the core reason for the fundraiser and demonstrate a value to the potential investor.