"The Great Housing Industry Depression" has taught us quite a lot but the most important lesson will help us deliver a better explanation on why members should care about political investing. That lesson is what happens when some initiative tries to slow down or stop housing.
3. Environmental organizations
4. The N.I.M.B.Y. (not in my back yard) mentality
5. Or any other anti-housing group
The affects of legislation or regulation certainly can hurt us at any time if we are not a sturdy Three-Legged Stool (see Political Synergy post). Builders pay for many types of insurance but the majority seem to have an "I could care less" attitude about investing in the PAC which is like a political insurance.
We have stressed in multiple posts before this; "if 'it' affects a builder 'it' will affect associates." We stressed this for a reason and we are all living it right now with lack of sales. "Why SHOULDN'T you care" is the question I have for you. This is harsh, I know. I fully expect some members to be taken aback by the "out of work associate" picture. However, if I turned one associate around by this by lifting the political apathy, well then I have brought one more passionate member into our grass roots efforts. I'm quite positive that I have more than one associate thinking about all of this.
NOTE: This article is based on a section from The NAHB Associates presentation "Peer to Peer Fundraising."This type of fundraising will work on all of your HBA events or fundraising initiatives you may have; you just have the supply the core reason for the fundraiser and demonstrate a value to the potential investor.