December 11, 2011

IBS 2012: "It's Showtime!"

Over the course of the next several months, Association Maximization will be featuring guest contributors and we start by bringing on our first guest, Mark Pursell. Mark is Senior Vice President, Exhibitions, Marketing & Sales at the National Association of Home Builders.  
Let's kick off our Federation's 70th year and come and enjoy the ultimate building industry event; The International Builders Show 2012.
(Note: We will continue our discussion on social media next week!)

Special IBS 2012 Update!

"What’s new at the 2012 International Builders’ Show in Orlando? A lot, and some will begin soon.  
Registered attendees will, starting on December 15, have access to an online matchmaking system enabling the scheduling of meetings directly with exhibitors.  We’re excited as the technology is easy and is integrated with the current online show planner tools.  We expect crowded aisles as our pre-registration is currently running 15% ahead of last year.  So having a tool to lock in a meeting will be useful.  We’ll also soon be launching a mobile IBS site so you can access show information right from your smart phone.  Find exhibitors, see your meetings and locate special events on the fly!  IBS is really about connections with people.  So your Conventions Committee has added some great networking opportunities to the 2012 Show.  On the Show floor will be “IBS Live”, a dedicated space for informal meetings, special presentations and our Finance Pavilion.  Again, another first for IBS.  Building on the success of our “Central’s” concept, we’re adding a Sales Central in Orlando.  These Centrals are dedicated areas for segment specific networking and education.  The Sales Central will join Multifamily, 50+, Remodeling, Design and Custom.  We’ve also added another after hours event, the “IBS House Party” which is a ticketed function taking place on the first night of the Show, Wednesday, February 8.  Of course the focus of IBS will be the seven hundred exhibitors with new products and services.  The Show floor is where the action is!"

Learn more at 

Submitted by:

Mark Pursell
Senior Vice President
Exhibitions, Marketing & Sales
National Association of Home Builders
1201 15th Street, NW
Washington, DC 20005
D 202.266.8477

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