January 13, 2013

"Beat 2011 with A Final 2012 Surge"



When NAHB's Membership Committee looked at ways to stabilize membership and revitalize recruitment efforts, the perfect choice of an impact tool was "Beat 2011." Simply defined; exceed your membership totals from 2011 by end of 2012 and you will, as a local, receive cash back for each additional new member. There are  alot of things that can motivate people and "cash back" is absolutely one of them. Bravo to Robin Newhouse (Virginia), 2011-12 committee chairman and John Miranda (Kentucky) 2012-13 committee chairman for leading the way. Through Robin's determined efforts to "sell" this idea to NAHB leadership, the rails were laid to ground and new spikes were being driven home. NAHB staff has been, and continues to be, phenomenal working with local home builder associations across the Federation. The enthusiasm and competitiveness to Beat 2011 delivered a final surge to end 2012 with a successful campaign.

For members and staff  CLICK HERE for all the details for this NAHB initiative.

Today's guest blogger is an associate member from North Carolina, Kathy Craven-Snodgrass. Kathy would like to share her personal thoughts and experience with Beat 2011 and her local HBA's final surge for success. I would also like to congratulate Kathy as she will be installed at The International Builders Show in Las Vegas, during the national board meeting on January 24th, as our 2013 National Associate Chairman (VP).


"Beat 2011 with A Final 2012 Surge" 
 by Kathy Craven-Snodgrass
Piedmont Natural Gas

Beat the Surge Membership Drive by the Home Builders Association of Winston Salem
Success was achieved by builders and associates working together to increase membership for the national federation.
The local association brought together their Board of Directors and Spike Club for the “Kick Off” event of the membership drive on November 7, 2012. Over 25 attended the 2 hour event, which included lunch. Builders and Associates made calls from Parade of Homes non- member venders list and Triad Home and Garden Show non-member exhibitors list. By offering incentives of discounted membership dues and 2 free social events, they were able to reach their goal of new member recruitment, and proactively involve those new members.
 By actively working together, builders and associates can accomplish great things!



Beat the Surge Membership Drive by the Home Builders Association of Winston Salem, North Carolina:

Having served my local associate for 20 years, Beat the Surge was another exciting event that demonstrated the team work and camaraderie of my local association that has been recognized by NAHB numerous times in the past for our high retention rates and innovative ideas on how to gain new members.

Kathy Craven-Snodgrass (left) signing up another new member!
Sitting next to Kathy, on her left, active associate member Jerry Cowan.
Our local association brought together our Board of Directors and Spike Club for the “Kick Off” event of Beat the Surge Membership Drive on November 7, 2012. We had over 25 attendees for the 2 hour event, which included lunch.  Members floated in and out during the event to make calls from the Parade of Homes non- member venders list and Triad Home and Garden Show non-member exhibitors list.  This was not our first phone event utilizing these two non- member list.  Fun was had by all as our builder members worked their relationships with non-member vendors from the Parade of Homes list by putting the squeeze on associates to join our association.  Meanwhile, associate members were giving testimonials about how much money was saved with discounted booths for home builder members, and about business they had gained by participating in the Home and Garden Show. 

We found by offering incentives of discounted membership dues and 2 free social events, we were able to reach the goal of  18 new members recruited that day, and proactively involve those new members by them attending their first membership meeting for FREE. We also have in place a 3 month post card we send as a thank you for joining, a 6 month phone call on how their membership is going and that first year call for renewal. Similar to the outstanding NAHB Touch Program for new members, this helps the local HBA stay in close contact with that new member throughout the first year that is crucial for their renewal the next year.

Two weeks later at our new member orientation that is held just before our membership meeting, the 25 attendees were introduced to the three levels of our federation. We explain the value and benefits that the local, state and national levels provide for their dues paid and that with involvement in the HBA they can grow their business.

As of this time our local associate has gained 145 new members with a retention rate of 72 % for 2012. This is great news for the start of 2013 which should prove to be another year of even higher new member gains and a goal of 75% retention.

 When actively working together, builders and associates at all levels of our federation can accomplish great things.

Won’t you please join us in the accomplishment by recruiting a new member today!




Submitted by Michael Kurpiel, CGA, CGP













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