When NAHB's Membership Committee looked at ways to stabilize membership and revitalize recruitment efforts, the perfect choice of an impact tool was "Beat 2011." Simply defined; exceed your membership totals from 2011 by end of 2012 and you will, as a local, receive cash back for each additional new member. There are alot of things that can motivate people and "cash back" is absolutely one of them. Bravo to Robin Newhouse (Virginia), 2011-12 committee chairman and John Miranda (Kentucky) 2012-13 committee chairman for leading the way. Through Robin's determined efforts to "sell" this idea to NAHB leadership, the rails were laid to ground and new spikes were being driven home. NAHB staff has been, and continues to be, phenomenal working with local home builder associations across the Federation. The enthusiasm and competitiveness to Beat 2011 delivered a final surge to end 2012 with a successful campaign.
For members and staff CLICK HERE for all the details for this NAHB initiative.
Today's guest blogger is an associate member from North Carolina, Kathy Craven-Snodgrass. Kathy would like to share her personal thoughts and experience with Beat 2011 and her local HBA's final surge for success. I would also like to congratulate Kathy as she will be installed at The International Builders Show in Las Vegas, during the national board meeting on January 24th, as our 2013 National Associate Chairman (VP).
|Kathy Craven-Snodgrass (left) signing up another new member!|
Sitting next to Kathy, on her left, active associate member Jerry Cowan.
Submitted by Michael Kurpiel, CGA, CGP