"Association Maximization, the blog and e-newsletter" was created to help members of The National Association of Home Builders with professional growth, gain a better understanding of their HBA investment and maximize the return. This blog is for established members, new members and for non-members to demonstrate the reasons why investment in membership could help with professional growth. Some topics will also focus on other areas within the builders industry in general.
April 22, 2013
"The Local HBA Cycle for Success"
The power of 3 comes in many forms and today's blog may be obvious to some and a complete mystery to most. If it's obvious to you take this as a refresher and share the article with your local home builders association (HBA). If the article helps to clear the fog about the real reason you joined your local HBA I would hope you share with your employer, employees and building industry peers who are not yet members.
All hail the power of 3. And why shouldn't we? Some of the best things in life come in threes. For example;
experience of life
eternal happiness (if you have
I'm sure if you look at other parts of your life or career you would find a lot of threes. Coincidence? Maybe, maybe not.
Our home builders association (HBA) world is similar with good things coming in threes;
a vibrant local HBA
active state HBA (or an attitude of
team spirit with state-wide initiatives within states that have no state HBA)
a grass roots member awareness and understanding
of the National Association of Home Builders (NAHB) which leads to a healthy
and much needed HBA unity across the country
There is another HBA 3 that I would like to highlight and those 3 are......
The HBA Membership Cycle for Success
Builders need a viable HBA for its watchdog efforts in protecting the
advancement of the home building industry as well its “strength in
Associates need builders to actually build in order to stay in business.
The local HBA needs active members to help keep the localfinancially healthywhich helps the local be the industry
watchdog. Since close to 90% of all non dues revenue comes from associates, as well as over 60% dues revenue, it is safe to say that the HBA needs the associate member to be successful in sales.
The cycle starts at number 1 and can not be broken or interrupted. The builder's business would be hampered enormously without the HBA and the ability to produce homes would be affected. If a builder is
affected, the associate will be affected. And if members in general, associates in particular, are
affected then the HBA becomes affected. We three need each other, always have and always will.
Some may disagree with my opinion and others may have not quite envisioned the above cycle until reading this blog. If you are a member directly impacted by "all things housing," or have at least 50% of your business relying on a healthy building industry, I would ask that you just consider the above cycle as having some merit.
I would ask you to think about something else; without the HBA Cycle for Success you would have a weakened state and national association because all members are local. All association volunteer leaders come from the local level. All dues come from the local level.
We are finally seeing a recovery from the Great Building Industry Depression and the survivors are beginning to reinvest in their infrastructure as business opportunities grow. The Local HBA Cycle for Success needs an infusion of time, talent and treasurer as well and the below three suggestions will greatly help the continuation and strengthening of the cycle;
1. Builders; now is the time to reinvest in your associate members and engage them in business. Make sure that those who you give checks for product or service are investing in the association, at the very least, in dues. Attending HBA functions would be a great way to help the local by establishing business opportunities for all members for those attending as well.
2. Associates; now is the time to invest or return to investing in your local HBA. Those sponsorships provide net profits for operating expenses so the locals can thrive. Your time as a volunteer on a committee would be of great help to the local and you would expand your business network by making new contacts or growing established ones.
3. Local HBA; keep being the eyes and ears of our industry and rally all the voices to speak as one to protect building as well as working towardsgeneral membership meetings and special events that provide substantial value and entertainment for your members. Make sure you incorporate updates and initiatives from all levels of membership, not just local.
From the ashes grows a sapling, a new start and so it is for the cycle as our building industry continues.