"Association Maximization, the blog and e-newsletter" was created to help members of The National Association of Home Builders with professional growth, gain a better understanding of their HBA investment and maximize the return. This blog is for established members, new members and for non-members to demonstrate the reasons why investment in membership could help with professional growth. Some topics will also focus on other areas within the builders industry in general.
June 17, 2013
"The Value of an Active Associate Member"
ACTIVE associate members!
Active Associate Members are
the volunteers that have decided to help the HBA through
volunteerism and/or financial support. Active associates plan and
prepare for the home builders associations (HBA) much needed net-profit generating events, they
make the member outreach for sponsorships, member retention and
recruitment, support HBA events through attendance and have taken a
proactive stance in educating their co-workers and employers to the
HBA’s value to the home builder. There are a lot of associates who are
members, but only 10-20% takes an active role in HBA support. If you go to a past article regarding the home building cycle of life (click here), you could see why
active associates are indispensable to our association/industry. Home
builders who seek out and utilize the active associates are the ones who
are in this industry for the long haul.
Active associates care about the home builders’ concerns, and risks, and
want to secure their own company’s business interests as well. The value
of an active associate can not be measured in black and white,
unless you are looking at your HBA’s budget. But if you believe in the
value of the HBA, you can’t ignore the reasons why the HBA is
financially healthy, vibrant and relevant. Active associate members are
volunteers that balance that fine line between association initiatives
and their employment initiatives. And the active associates’ industry
knowledge, gained by being involved, makes them more than just a sales
rep; it makes them a valuable trade partner to the home builder and an
invaluable asset to their employer!
better way to thank those active associates by giving them the
opportunities to help with their continued employment. "Do Business with a
Member" is a slogan from NAHB that state and local HBAs have utilized in
directories or other HBA publications. But it is so much more than a
slogan; it should be gospel. Let’s turn the knob up further; "Do
Business with An ACTIVE member," starting with active associates.
We need to support those active
associate members and give them thanks. As financially difficult as
times were over the past several years, these members did not abandon the HBA. Their value is their
loyalty, loyalty to the HBA and home building industry as well as the continued
protection for all of our careers, builder and associate.
“Do Business with An Active Associate Member” philosophy can only help engage
dormant members to become engaged and increase the power of the HBA’s
protection of the home building industry. That protection helps all
associates with the current customers. The HBA gives you opportunities
for business and to rise above your competitors by being active. I can only hope and encourage every member to
keep appreciating those active associates or start to appreciate their
While this may only be June, September will be here before you know it. September is "Associate Appreciation Month," so declared by NAHB
and many locals and states HBAs. Maybe it should not have to be declared
and is the mindset all year round.
Thank you to all the active associate members for giving me the opportunity to have a career in the home building industry.