June 17, 2013

"The Value of an Active Associate Member"

ACTIVE associate members!
Active Associate Members are the volunteers that have decided to help the HBA  through volunteerism and/or financial support. Active associates plan and prepare for the home builders associations (HBA) much needed net-profit generating events, they make the member outreach for sponsorships, member retention and recruitment, support HBA events through attendance and have taken a proactive stance in educating their co-workers and employers to the HBA’s value to the home builder. There are a lot of associates who are members, but only 10-20% takes an active role in HBA support. If you go to a past article regarding the home building cycle of life (click here), you could see why active associates are indispensable to our association/industry. Home builders who seek out and utilize the active associates are the ones who are in this industry for the long haul.
Active associates care about the home builders’ concerns, and risks, and want to secure their own company’s business interests as well. The value of an active associate can not be measured in black and white, unless you are looking at your HBA’s budget. But if you believe in the value of the HBA, you can’t ignore the reasons why the HBA is financially healthy, vibrant and relevant. Active associate members are volunteers that balance that fine line between association initiatives and their employment initiatives. And the active associates’ industry knowledge, gained by being involved, makes them more than just a sales rep; it makes them a valuable trade partner to the home builder and an invaluable asset to their employer!
What better way to thank those active associates by giving them the opportunities to help with their continued employment. "Do Business with a Member" is a slogan from NAHB that state and local HBAs have utilized in directories or other HBA publications. But it is so much more than a slogan; it should be gospel. Let’s turn the knob up further; "Do Business with An ACTIVE member," starting with active associates.

We need to support those active associate members and give them thanks. As financially difficult as times were over the past several years, these members did not abandon the HBA. Their value is their loyalty, loyalty to the HBA and home building industry as well as the continued protection for all of our careers, builder and associate.
The “Do Business with An Active Associate Member” philosophy can only help engage dormant members to become engaged and increase the power of the HBA’s protection of the home building industry. That protection helps all associates with the current customers. The HBA gives you opportunities for business and to rise above your competitors by being active. I can only hope and encourage every member to keep appreciating those active associates or start to appreciate their efforts.  

While this may only be June, September will be here before you know it. September is "Associate Appreciation Month," so declared by NAHB and many locals and states HBAs.  Maybe it should not have to be declared and is the mindset all year round.
Thank you to all the active associate members for giving me the opportunity to have a career in the home building industry.

Next week: The value of an active builder

Submitted by Michael Kurpiel, CGA, CGP


Anonymous said...

May I repost your article with your name on my facebook page

Michael Kurpiel, CGA, CGP said...

Yes you absolutely can :)

M. Kurpiel