February 10, 2014

"Spikes Deliver Stability & Growth"

In order to build a home, you need to start with a solid foundation. On that foundation, sits the frame of the home which gives the home structure. In the home building industry the frame is very simple; wood and nails. 
Our association is similar; our foundation is the local HBAs and we have the structure, which is membership. Membership dictates what we do and how we perform as an association. Without membership, we have nothing. No one could argue that. Membership recruiters are the nails; without nails, we would not be able to maintain a well built structure. Without nails the frame collapses, without membership the local HBA collapses.
Nails are also known as spikes and within NAHB Spikes are members that actively seek out recruits for our association and Spikes also retain those converted recruits within our association to have a stable membership base.

Why did I just go over the above with you? It’s important to fully grasp how important our NAHB Spikes are to our association. The average member may not even know what a Spike is or what value a Spike delivers. I would ask all state and local HBAs to highlight these membership “soldiers” across the federation and applaud their efforts.

2013 saw NAHB membership totals finally delivered an “in the black” year, first since 2007 when the economic tsunami hit. It’s been a long road for quite a few businesses and individuals over these past few years and national’s membership totals witnessed dramatic declines. 2014 will start with continued energy and building on the momentum that ’13 delivered and ’14 ending with membership arrows continued upward trends. This can only be achieved by active Spikes, those that help to recruit and retain.

Membership is critical; thank you to our NAHB Spikes for all that you have done and continue to do for NAHB. Bravo!

Members only connection to Spike Wall of Fame (click here)

For information on the NAHB Membership Committee (click here)

Submitted by Michael Kurpiel, CGA, CGP

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