"Association Maximization, the blog and e-newsletter" was created to help members of The National Association of Home Builders with professional growth, gain a better understanding of their HBA investment and maximize the return. This blog is for established members, new members and for non-members to demonstrate the reasons why investment in membership could help with professional growth. Some topics will also focus on other areas within the builders industry in general.
February 10, 2014
"Spikes Deliver Stability & Growth"
In order to build a home, you need to start with a solid
foundation. On that foundation, sits the frame of the home which gives the home structure. In the home building industry the frame is very simple; wood and nails.
Our association is
similar; our foundation is the local HBAs and we have the structure, which is
membership. Membership dictates what we do and how we perform as an
association. Without membership, we have nothing. No one could argue that.
Membership recruiters are the nails; without nails, we would not be able to
maintain a well built structure. Without nails the frame collapses, without
membership the local HBA collapses.
Nails are also known as spikes and within NAHB Spikes are
members that actively seek out recruits for our association and Spikes also retain
those converted recruits within our association to have a stable membership
Why did I just go over the above with you? It’s important to
fully grasp how important our NAHB Spikes are to our association. The average
member may not even know what a Spike is or what value a Spike delivers. I would ask all state and local HBAs to highlight these
membership “soldiers” across the federation and applaud their efforts.
2013 saw NAHB membership totals finally delivered an “in the
black” year, first since 2007 when the economic tsunami hit. It’s been a long
road for quite a few businesses and individuals over these past few years and
national’s membership totals witnessed dramatic declines. 2014 will start with continued energy and building on the momentum that ’13 delivered and ’14 ending with membership
arrows continued upward trends. This can
only be achieved by active Spikes, those that help to recruit and retain.
Membership is critical; thank you to our NAHB Spikes for all
that you have done and continue to do for NAHB. Bravo!