The letter is simply written and the message on point; our association is helping to give builders the opportunities to build. If there are more opporttunities to build the vendors will have more opportunities to sell. If the builder can invest in our association through membership, then those vendors who are profiting from that builder's risk taking endeavors should invest as well.
Not every builder will do this but imagine if the roughly 50,000 builder members each converted just one vendor, just one. NAHB would have 50,000 new members within a month's time.For a local, if you have just ten builders who are actively building, and each converted just ten vendors into members, 100 new members within a month.
The key is that the builder members believe in the intiatives of our association and to have the builder members send out the letter. Some builders may not feel that it's right to ask vendors to join. My question is "why not?" I would think that by you keeping them in business by providing work, the vendors would at least be receptive to joining. The builder wins because the increase in membership helps the association. The association is stronger to help protect our members' business concerns. The vendors are adding voices to magnify our one voice in our state and national capitals. All by just including the letter, which you are absolutely free to edit, and a membership application in each vendors' payment envelope. Or, an email to your vendor on "payday."