June 8, 2014

Sorry Guys, Size Does Matter...

... and by "guys" I'm referring to both genders!

The National Association of Home Builders (NAHB) is many things to many people. For members, the association is a place to network, become better industry educated and to take part in home building/renovating enhancement or protection, better known as advocacy.

For homeowners, current and future, NAHB is the mark of perceived excellence and a place to find a builder with their great investment.

For environmentalists with extreme views, NAHB is the perfect villain who delights on building on open space or scaring off endangered species. The problem with that is most, if not all, politically engaged environmentalists go home each night to a home built by a builder. Ironic, isn’t it? In fact, I have yet to meet one who lives in a grass hut in the woods.

I look at NAHB in many ways, in particular, I see individual local home builder associations (HBA) working towards being united as a voice for home building. My current role within NAHB is chairman of NAHB’s Membership Committee and I work with a dedicated group of committee members, with guidance and input from NAHB staff members, to develop tools for these individual locals to help with recruitment and retention. The HBA leaders are there to help with engaging the members. This committee, over the years, has done great work and the one thing I would like to add in discussing the development of tools is the ultimate reason for membership growth; the power of perception. 

The view of NAHB by politicians or those seeking office for the first time, view our association’s strength by the possible votes it can bring to a campaign. The greater the number of members possibly delivered, the better and more productive the conversation about building industry initiatives.

Membership growth does contribute to the local HBA’s operating expenses for dues revenue and the greater the membership numbers the greater the opportunity for non dues revenue. Membership has the voice of an industry, the ear of the politician and the financial resources to allow the local HBAs, and by extension the state HBAs and NAHB, to make sure that its members are receiving the best possible experience. 

No comments: