"Association Maximization, the blog and e-newsletter" was created to help members of The National Association of Home Builders with professional growth, gain a better understanding of their HBA investment and maximize the return. This blog is for established members, new members and for non-members to demonstrate the reasons why investment in membership could help with professional growth. Some topics will also focus on other areas within the builders industry in general.
July 18, 2014
It's the Simple Things in Life, Like "When and Where"
is, at its core, fundraising.
The old, but meaningful quote “give a man a fish and you feed him for a day; teach
a man to fish and you feed him for a lifetime,” is relevant when it comes to
BUILD-PAC. Strong arming or placing someone in a position that they have no
choice but to contribute is NOT the way to achieve a healthy PAC. Understanding
how to make the connection between industry needs, engaged members and gaining
the attention of federal legislators is key in helping other non PAC
contributors to become investors. Strong-arming may gain a contribution for
today, while awareness through conversation gains investments for the member’s
We can be very serious about our PAC efforts and adding FUN in FUNdraising can make the event less serious and more FUN. It's the simple things in life like "when and where,' isn't it?
The New Jersey BUILD-PAC trustees did just
that! Trustees Dean Mon and Len Sendelsky held an event at Dean's home in Sea
Girt, NJ, a three minute walk to the Atlantic Ocean, for a very simple, yet
profitable, fundraising event for our national PAC. The event, "Summer at
the Jersey Shore" had Jersey Boys and Gals from all the locals gathered in
Dean's backyard enjoying conversation & cocktails and hearing words of
gratitude and praise from BUILD-PAC's Chairman, Greg Ugalde. Greg drove "down to the Shore" from Connecticut but confessed, enthusiastically, that he has spent quite a few great trips on the
Jersey Shore. Len Sendelsky, "The Godfather of BUILD-PAC," and Dean Mon, exemplify the perfect trustees; they get it, they share it and then they earn it, all for NAHB.
Left to right: Dean Mon and Len
Sendelsky, NJ BUILD-PAC trustees,
Greg Ugalde, BUILD-PAC Chairman &
Mike Kurpiel, event chairman
NAHB’s BUILD-PAC trustees in each
state are required to hold one fundraiser a year. Sometimes something as simple
as opening up your backyard for casual conversation, as Dean Mon did, is all
PAC works in two year cycles, with each state assessed a dollar amount that is
based on housing starts per state. New Jersey's goal for the 2013-14 cycle is
now at 135%. The last three
BUILD-PAC cycles, 2009-10, 2011-12 and 2013-14, have averaged 131% of New Jersey’s set goals. I
may sound like I'm bragging (I am). New Jersey members understand that
fundraising is not a once in awhile phenomenon or a "look at me"
promotion. It's 24-7, 365 of low pressure, but persistent influencing of our
members to invest in our national PAC. I would like to ask other states within
NAHB to have something similar as New Jersey has done; just a simple, fun event.
As an example, a horse shoe tournament, backyard barbecue, libations and a few
folks who know how to influence others are the ingredients for a FUNdraiser.
Don't think of a fundraiser as one that needs to raise tens of thousands of dollars.
Think of it as an event that brings members together and enlightens them as to
the value of an active national PAC. I challenge other states to not only meet
their goal but to exceed their goal, with the overage as a direct benefit back
to the state or local HBA in the form of a “split back.” What’s a split back? BUILD-PAC
established the split back program to encourage states to exceed their election
cycle fundraising goals. Once a state has exceeded their two year cycle
goal they will receive half of all additional funds raised back to their state.
I will caution you to understand
that in the mix is the balancing of our national needs with our state and local
needs so we have to pick and choose where we "compete for investments." States have
PACs as well, as do some locals, and all locals are raising money that goes
towards the financial health of the respective local.
Balance, timing and
revealing conversation is all it takes to have a BUILD-PAC event that is
appealing, non-threatening (to other fundraisers) and a willing host. Thank you, Dean, for sharing your
home with our fellow New Jersey members. Great time, great fun, great