"Association Maximization, the blog and e-newsletter" was created to help members of The National Association of Home Builders with professional growth, gain a better understanding of their HBA investment and maximize the return. This blog is for established members, new members and for non-members to demonstrate the reasons why investment in membership could help with professional growth. Some topics will also focus on other areas within the builders industry in general.
Today's guest blogger is Ann Garvey, from Charlotte, Michigan and owner of A & J Construction & Consulting. Ann is currently the 2nd Vice Chair of Conventions & Meetings and has been one of the biggest advocates of The National Association of Home Builders' International Builders Show. This year's show will be January 20-22, 2015 in Las Vegas, Nevada (I know, I didn't need to write Nevada) and is slated to be one of the best ever, if not THE best.
The Greatest Show on Earth!
One year ago…. It was the first time
that the National Association of Home Builders (NAHB) and the National Kitchen
and Bath Association co-located in Las Vegas. Born from that
collaboration we now have Design & Construction Week! Registered
attendees have access to both show floors, plus complimentary access to the
show floor of a third trade show, the International Window Covering Expo.
Need more reasons?! Okay, we have added this year two more /// The newest
to join us this year is Las Vegas Market (home furnishings & decor,
accessories and gifts) and The International Surface Event (TISE) which
includes flooring, tile and stone/ Still need more??
The International Builders Show (IBS)
truly is the Greatest Show on Earth for the home building industry. Having the
home building industry descend on Las Vegas, through exhibits and attendees, is
the “Eighth Wonder of the World.” OK, I know I am sounding like I own a piece
of the show but I don’t. However, I am 2nd vice chair of Conventions
& Meetings, who has IBS under its umbrella so I do take pride knowing that
this show has all you can ask for if you are:
Building a home for others
2. You sell a product or service that helps build a home
3. Want to elevate your knowledge of products, systems, company management or
First, let’s start with the exhibits. Over
1,300 Manufacturers and suppliers proudly showing you what is new, what is
cutting edge, what is coming soon and the “have to have this, now!” products.
Top professionals that are at the top of their game because they know you are
in a whirlwind of excitement with no time to waste. If you display during IBS
you know that this is where the decisions are made for upcoming projects. So
man exhibitors have told me that it’s like “retail at Christmas” with the
frenzy. I find that to be very accurate!!
Second on my list is education. Education can be found at IBS and
not just any education, pinpoint industry education for any of your needs. IBS
education will help you become better sales professionals, whether you are
selling a home or selling to a person building a home. IBS offers the education
to end all education. Over 100 classes, seminars and workshops that are
fine-tuned and direct to your weaknesses and absolutely there to help you
reinforce your strengths. "I don't need to learn anymore" – was
never said by a successful person, ever.
At IBS you also have the opportunity to visit the Centrals… What’s that
you ask?! They are areas set up at the show where you can meet, relax and
visit with other professionals from your same interest to get new ideas and
information about your specific niche. Centrals feature some of the
industry’s top professionals who will lead enthusiastic and entertaining
discussions. So if your interest is in: 50+ Lifestyle, Custom Building, Design
Studio, Remodeling, Multifamily or Sales we have a Central for you!
Another on my list is the chance to take part in THE industry’s biggest
networking event. Thousands and thousands of like minded professionals and
renovators are under one roof. If you need something or someone and you didn’t
find it that means 1) you stayed at the casino to gamble or 2) you never left
your hotel room. It’s highly unlikely that you won’t take the costs of
IBS, and say “this investment paid off better than I could have
imagined.” And, did I mention…this show is FUN?!?!
All combined? Seriously, what is not to
I will make this even more
exciting for you! If you are an NAHB member, click on this link before September
30th you will receive your FREE Expo Pass!
And if that's not exciting enough our IBS Spike Concert will be headlined by.........
Today's guest blogger is Kim Hefner Hines, H & H Design, from Sioux Falls, South Dakota. Kim has a very special challenge to the executive officers and HBA leaders out there and she proudly states...
Kim Hefner Hines
across the country are being honored this month for Associate Appreciation
month and, if you ask my opinion, at least one month is needed to say “thank
you” for an all year volunteer. One of the best features of chairing the NAHB
Associate Members Committee is the chance to work with associates from across the country…how I turned that feature into a benefit is by
absorbing their knowledge, and their life experiences (as it pertains to our association). For that, I am deeply
grateful. I know the members at home, in each of your states, are grateful for
their volunteers, those associates who stand tall and deliver, month in and
month out. I also know that the value of a hardworking associate and that value
directly delivers quite a few non dues dollars into each local’s coffers.
as executive officers and volunteers yourselves,
you know that. As leaders of your respective locals, you know that as well.
Part of the national Associate Members Committee is highlighting your active
associates through being nominated for the NAHB Associate of the Year Award.
Yes, being involved at national carries a lot of weight in the judging
department. However, and I mean this sincerely, it is a great way to say to
your top associate “we will place you up against any associate in the country!”
I deeply encourage you to click on this link and submit your associate, or
three, for this prestigious national award. I would also highlight that
associate in your publication with all the hoopla of being nominated for the
Academy Award. They may not win but that doesn’t mean they don’t deserve the
recognition by their local, or state, association. Make your associates smile;
nominate them, today!
the chair of Associate Members I would like to also ask you to nominate your
builder members, who take to heart our motto “it’s good business to do business
with a member,” for the NAHB BEAM Award, Builders Engaging Associate
Members. You and I know that when builders engage associates you get a
lot more enthused volunteers. We also know that those builders are ones who
truly understand that value of working with those who help all concerned.
Again, let’s see how your builder members stack up against builder members
across the country. If they win, fantastic and BRAVO! If they don’t, they
really still do because they feel the love from their local or state to be
placed in such high regard. Click on this link and show your love, today!
As a side note, I’m still thrilled to brag about
our 2013 BEAM Award Winner from Little ‘Ol South Dakota. What
an honor it was for him to be selected from all the deserving entries…he
covets this award more than any other he has received, and he still feels
grateful to the many Associates who took the time to write letters of
recommendation for him to win the BEAM.
third award is a special award; the Bill Polley BUILD-PAC Award. You all have a
Bill Polley in your association; you know him or her as the associate who knows
how to get others members to invest in political action committee endeavors.
Once again, but with the same emphasis, you are saying THANK YOU to that
associate for all they do to help with influencing others to take a financial
part in our industry. Being nominated is almost as special as winning, however
if they were never nominated before is just as special because that associate’s
association is taking the time to acknowledge the volunteer’s efforts. It’s a
win-win; you get to show off your very own (This
goes for the two awards above as well). Click on this link and submit your top PAC associate!
tough to gain volunteers, particularly since the great recession leveled our
industry. But we are coming back, stronger than before. Now is the time to
rebuild your volunteer ranks by heavily promoting your current active
volunteers. Others will be envious; those who seek success will want to emulate
those being highlighted, by you. Again, a win-win.
the grand scheme of our federation, isn’t a win for our association and a win
for our volunteers what we strive for? I believe it is and I know, as an
executive officer and association leader, you believe it to be true as well.
click those links and yell loudly “MY VOLUNTEER IS BETTER THAN YOURS!”
"An investment in knowledge pays the best interest." - Benjamin Franklin
"I don't need to learn anymore" - said no successful person, ever.
Well, there are truths in both quotes. When you invest in education, and you apply what you have learned, success, or greater success, is only moments away. If the education is timely, if the education is applicable to what your priorities are.
Today's guest blogger is Manchester, New Hampshire's own Dianne Beaton, THE Visionary Diva and owner of 2DiFore Marketing Solutions, LLC, and proud member of the Greater Manchester Nashua Home Builders and Remodelers Association. Dianne is a national associate volunteer leader, having chaired the NAHB Associate Members Committee, a BUILD-PAC Trustee from her state to NAHB, is on NAHB's CGB Board of Governors and recently was nominated by her national peers to be the 2015-2016 National Associate Chairman (VP) for NAHB.
Education is Golden
by Dianne D. Beaton, CGA, CAPS
Dianne D. Beaton, CGA, CAPS
I know quite a few industry professionals, from around the
country, and it seems to me that those who have decided to learn more about
their industry are successful. The National Association of Home Builders offers
to members, and non-members courses that can elevate industry professionals to
industry leaders. These courses can be quite an advantage and collectively they
will bring you coveted NAHB designations. Offered through NAHB Education (click
here for more information) there are
multiple designations to choose from, such as the Certified
Graduate Associate, designed to help the associate member understand the
builders' business, with the Basics of Building course as an example, so that the associate can be an asset to his
or her customers. There are courses designed for builder members to achieve the
Graduate Builder. There are courses that have been designed for the remodeling
Graduate Remodeler designation. In addition, there are courses for green
building, aging in place, sales & marketing of new homes, to name a few.
With additional courses, these will help to further your knowledge of each
designation and strengthen the designations' worth.
How does this bring you value? On a personal level it
separates you from having a job and enjoying a career! Faced with being laid
off in April of 2008 the prospects of obtaining a “marketing” position was slim
to none! However, I knew that I was equipped with a secret weapon, MY CGA and
CAPS Designations! With the support of my family and many building
professionals in my local I formed my marketing company with a complete focus
on assisting them! By knowing and understanding the many facets of building a
home it set me apart from others who did not have that “in-depth” knowledge. The
more you know and understand about our industry the more you will gain. As a
marketing tool for associates, your designation(s) separates you from your competitors as an expert and certified by
NAHB. When consulting, selling product or service, through your discussions
with your customer, you could proudly offer what your designations stand for
and the education that came with the certification. As a builder, or remodeler,
your designation could be marketed as a "good housekeeping seal of
approval." When selling homes or
remodeling projects, a new home or improvement prospect will feel more at ease
with you because of your certification.”
Whatever your career description is, there are courses designed just for
you and designations geared towards elevating you above your competition.
I had the honor of chairing the NAHB Associate
Members Committee in 2012 and one of our sub-committees, Training and
Designations, has as its core purpose the promotion of NAHB Education and making
sure our members back at our home local HBAs understand the value of an NAHB
education. There is no substitute for continuing education. It sharpens your
mind, develops other avenues to market you and your company and you won't find
it anywhere but in the "halls of NAHB."