September 15, 2014

Education is Golden

"An investment in knowledge pays the best interest." - Benjamin Franklin
"I don't need to learn anymore" - said no successful person, ever.
Well, there are truths in both quotes. When you invest in education, and you apply what you have learned, success, or greater success, is only moments away. If the education is timely, if the education is applicable to what your priorities are. 
Today's guest blogger is Manchester, New Hampshire's own Dianne Beaton, THE Visionary Diva and owner of 2DiFore Marketing Solutions, LLC, and proud member of the Greater Manchester Nashua Home Builders and Remodelers Association. Dianne is a national associate volunteer leader, having chaired the NAHB Associate Members Committee, a BUILD-PAC Trustee from her state to NAHB, is on NAHB's CGB Board of Governors and recently was nominated by her national peers to be the 2015-2016 National Associate Chairman (VP) for NAHB.


 Education is Golden

by Dianne D. Beaton, CGA, CAPS



Dianne D. Beaton, CGA, CAPS
I know quite a few industry professionals, from around the country, and it seems to me that those who have decided to learn more about their industry are successful. The National Association of Home Builders offers to members, and non-members courses that can elevate industry professionals to industry leaders. These courses can be quite an advantage and collectively they will bring you coveted NAHB designations. Offered through NAHB Education (click here for more information)  there are multiple designations to choose from, such as the Certified Graduate Associate, designed to help the associate member understand the builders' business, with the Basics of Building course as an example,  so that the associate can be an asset to his or her customers. There are courses designed for builder members to achieve the Certified Graduate Builder. There are courses that have been designed for the remodeling professional Certified Graduate Remodeler designation. In addition, there are courses for green building, aging in place, sales & marketing of new homes, to name a few. With additional courses, these will help to further your knowledge of each designation and strengthen the designations' worth.
How does this bring you value? On a personal level it separates you from having a job and enjoying a career! Faced with being laid off in April of 2008 the prospects of obtaining a “marketing” position was slim to none! However, I knew that I was equipped with a secret weapon, MY CGA and CAPS Designations! With the support of my family and many building professionals in my local I formed my marketing company with a complete focus on assisting them! By knowing and understanding the many facets of building a home it set me apart from others who did not have that “in-depth” knowledge. The more you know and understand about our industry the more you will gain. As a marketing tool for associates, your designation(s) separates you from your competitors as an expert and certified by NAHB. When consulting, selling product or service, through your discussions with your customer, you could proudly offer what your designations stand for and the education that came with the certification. As a builder, or remodeler, your designation could be marketed as a "good housekeeping seal of approval." When selling homes or remodeling projects, a new home or improvement prospect will feel more at ease with you because of your certification.”  Whatever your career description is, there are courses designed just for you and designations geared towards elevating you above your competition.
I had the honor of chairing the NAHB Associate Members Committee in 2012 and one of our sub-committees, Training and Designations, has as its core purpose the promotion of NAHB Education and making sure our members back at our home local HBAs understand the value of an NAHB education. There is no substitute for continuing education. It sharpens your mind, develops other avenues to market you and your company and you won't find it anywhere but in the "halls of NAHB."

submitted by Michael Kurpiel, CGA, GP


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