The national campaign at NAHB will use the theme of “We Want You!” following the iconic World War I army recruitment slogan with Uncle Sam (Americana/Patriotism). Possible tag lines accompanying the campaign to inspire NAHB leaders, local associations and recruiters to get involved might include “Lead the Way” and “Your Membership. Your Association. Your Future”. The second tier includes campaign options and packages for the local associations to use for their local campaigns and the third aspect focuses on increasing recruiter engagement and providing them with recruitment resources. We are encouraging and explaining the importance of participation from all levels: individuals contribute to the local and the locals help grow the federation. All levels involved are working toward a common goal and each of their contributions makes a difference.
The drives will occur twice in the year, Spring and Fall. The Spring drive in May and the Fall drive is the HBA’s choice of September or October. Cash prizes for the year total $90,000 and will be awarded to the top five local associations in each of the six size categories with prizes ranging from $2,500 to $500 per drive. Recruiters will earn double or triple spike credits for the Builder and Associate members recruited during those months.