February 26, 2015

Heels & Hard Hats


Today's guest author is Carol Morgan, managing partner of mRELEVANCE, LLC. Carol focuses on marketing strategy and integrating websites, search engine optimization, public relations, social media, content and creative into effective strategies that garner measurable traffic and improve ROI. Carol is the author of “Social Media 3.0” and creator of the nationally-ranked and award-winning AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog.

The 2014 Chair of NAHB’s Professional Women in Building, Carol currently serves on the NAHB Board of Trustees for Professional Women in Building, the Associates Committee and the IRM Board of Governors. A graduate of Oglethorpe University, she is the recipient of the 2008 Spirit of Oglethorpe Award, PRSA Georgia Chapter’s prestigious George Goodwin Award,  the 2009 Greater Atlanta Home Builders Association’s Associate of the Year and 2012 Council Chair of the Year. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.

A member of Greater Atlanta Home Builders Association and the Home Builders Association of Georgia, she resides in Cartersville, Ga. on a farm with a plethora of four-footed friends. For more information, contact her at 770-383-3360 or via MarketingRELEVANCE.com

Note: Are you a woman pursuing a degree in construction management? Apply for the Strategies for Success Scholarship by clicking here!

Professional Women in Building: Heels & Hardhats
Carol Morgan

The NAHB Professional Women in Building (PWB) Council is the voice of women in the building industry, dedicated to promoting industry professionalism and supporting our members at the local, state and national levels by offering networking and educational opportunities, legislative awareness and outreach, and professional and personal development. 

As one of the most diverse groups within the NAHB, our membership represents builders, developers, remodelers, trade contractors, architects, marketers, designers, sales professionals and mortgage brokers.

During 2014, I had the pleasure of serving as the national chair for PWB. It was an exciting year. We embraced our full integration into NAHB, and we welcomed a new executive officer, Sheronda Carr. My executive board, advisors and Sheronda worked smartly and effectively to accomplish a number of initiatives in 2014:

·         Chartered four new local PWB councils including the Greater Lansing PWB, HBA of Greater New Orleans PWB, HBA of Metro Portland PWB and the HBA of Metro Denver PWB.
·        Raised over $13,000 for BUILD-PAC through our luggage tag sale at Spring Boards, as well as an additional $8,300 for BUILD-PAC at the IBS Board meeting.
·         Collected $1,005 in donations for the 50th Anniversary of the NAHB PWB Building Hope Scholarship Fund.
·        Awarded $53,091 to the NAHB PWB/National Housing Endowment’s Strategies for Success Program to provide scholarships to youth pursuing careers in the building industry.
·        Honored individuals for their significant contributions to NAHB, PWB and the housing industry including the Woman of the Year - Darylene Dennon, Member of the Year - Katherine Higgins, National Member of the Year – Cindy Cepko and Executive Officer of the Year – Dottie Fawcett.
·         Celebrated local PWB council efforts in the categories of innovative programs, legislative and political advocacy, and community outreach. Here is a list of award winners!
·         Awarded $15,000 in scholarships at the local level. These scholarships provide travel to IBS for first-time attendees to attend committee meetings, as well as offer educational assistance to members pursuing NAHB designations or advancement within their field.
·         Grew our membership by 10-percent, and recognized our top Spike membership recruiters at the Spike party sponsored by InSinkErator.

There are numerous advantages to becoming a member of PWB. The group has provided me life-long friendships, leadership mentoring and a path to follow to grow my contribution to NAHB. Seven years ago when I first got involved with PWB, it was through PWB’s communications committee. I remember having lunch with Tammie Smoot a very active member of PWB and receiving her gentle nudge to join the committee and write an article or two. From there I became chair of the communications committee and then a PWB Regional Trustee. Along the way I made more friends and gained more understanding of this fantastic group. I am proud of all we have accomplished and who we represent within the NAHB federation.

So, who are we? In 2014, PWB conducted a Women in Construction Survey with NAHB, and through this survey we have a snapshot of the group we represent nationally. Here are some of the highlights:
·         75% have 10 years or more experience in the building industry
·         The median age is 50 years old
·         59% have completed an advance degree
·         Approx 50% are builders, remodelers, subcontractors, land developers or work in multifamily or commercial building
·         2014 media revenue was $2.4 million
·         The median number of employees is 7


For more information on getting involved, reach out to me, Sheronda Carr or anyone on the council’s 2015 leadership team including Carole Jones, chair, Cindy Cepko, vice chair, Juli Bacon, 2nd vice chair.  




1 comment:

Kim Hefner-Hines said...

Congratulations to the PWB for the excellent work that you do. Yet another group within NAHB's family that is 5 stars!