"Association Maximization, the blog and e-newsletter" was created to help members of The National Association of Home Builders with professional growth, gain a better understanding of their HBA investment and maximize the return. This blog is for established members, new members and for non-members to demonstrate the reasons why investment in membership could help with professional growth. Some topics will also focus on other areas within the builders industry in general.
November 19, 2015
To Brand or Not to Brand; That is the Question
The answer is obvious......
In this case, I am
referring to the importance of connecting with the mark of the National
Association of Home Builders (NAHB). A company's logo is just one element
of its brand, but it is important for us as members to show our connection to
NAHB. I would ask that you, the member, add the member of NAHB logo to your
business card. Let potential customers and existing customer know that you are
a member of a national organization that strives for successes in our building
Local and state home
builder associations (HBA); make sure your website and membership marketing
materials carry the NAHB logo displayed along side your respective logos to
showcase the three tiered membership. The NAHB logo is just the start as the
brand conversation can only begin when you identify with the total membership
one receives by joining.
I am proud to connect with the NAHB brand. To me, it is very important to make
sure that those "in my world" know that I am a member. It helps with
opportunities that I can hopefully turn into business down the road. I would
suspect that most, if not all members feel the same way I do. I would also
suspect that local/state HBAs would want to magnify their own brand with a
national boost. We are all connected; I say let’s do some bragging!