March 31, 2016

Networker vs NOTworker, Part Four

There is a lot to be said about the old black and white films, particularly the classics. True fans of the monochrome form decry the colorization of the classics as sacrilegious. Black and white films do have a place in our world but adding color to anything brings life and delivers emotions. 

We discussed in the past two articles of Networker v. NOTworker first impressions, and lasting impressions, based on actions, hygiene and proper attire. However color is this article's last entry of making an impression while networking because your color choice and combinations could state who you are and how you are perceived because, yes, you can use color to influence others.

The Power of COLOR
Getting noticed in a business setting takes a certain splash, as in color. Let's look at the following colors and explore their meaning in relationship to this article. Keep in mind that not every single person views colors the exact same way. This is a guideline, not science! 

Blue indicates;
  • tradition
  • responsibility
  • knowledge
  • caring
  • trustworthiness
  • authority
Think job interviews (isn't that really like networking?) and negotiating. Brings out a soothing feeling.


Red indicates;
  • powerful
  • exciting
  • passionate 
  • intense
Stimulates faster heartbeat. Best utilized as an accent rather than a statement.

Brown indicates; 
  • earthy
  • genuine
  • sadness
Perceived as neutral, lacks sufficient authority.

Green indicates;
  • nature 
  • calming
  • refreshing
Could, however, elicit a negative response. 

Yes, even black, grays and whites are considered colors (don't tell the film critics);
Black indicates;
  • powerful
  • versatile
Could be perceived as overbearing or aloof. Implies submission.

Gray indicates;
  • docile
  • neutral
Could be perceived as boring and lifeless.

White indicates;
  • classic
  • understated
  • simple
  • sophisticated
  • innocence
  • purity
Could be a magnet for very visible stains. 

Some might say that I am going just a little bit overboard on first impressions by bringing color into the conversation. I do want you to look at the clothing color choices of your co-workers, business associates, even friends and family. See if their color choices bring out any feelings. If I am wrong, you'll view everyone the same. If I am right you'll never view first time meetings the same way again.

submitted by Michael Kurpiel, CGA, CGP


No comments: