March 24, 2016

Networker vs NOTworker, Part Three

The first networking article, Networker v. NOTworker, explored the particulars you need to begin your successful home builders association investment. In Netwoker v. NOTworker Part Two the discussion outlined the ways to derail before you even leave the station.
Today's article will suggests ways to be memorable during your networking voyage. Let's be perfectly clear; we are always networking. Always proceed with the knowledge that the people you meet never forget...

How to Leave a Lasting Impression 
  • Be genuinely interested in the people around you. Listen to their conversation and don't try to upgrade by looking around for a better deal than the person or people in front of you.
  • Bring the best of yourself to each event. Smile, demonstrate a certain degree a warmth, dress for the occasion. If you are having a bad day, and you are letting that day get the best of you, head home. Relax and unwind; tomorrow you can right the ship but today or tonight you could give a side of you that's not for the public to experience. There will be many other events you can network.
  • In order for people to know who you and how you fit in the world they need to know why you are here and with a carefully crafted message you can brand yourself immediately and, more importantly, memorably.Have a "30 Second info-mercial" about you ready. 
    (click here to learn how)
  •  Please, be yourself. I have heard about these sales seminars where the "instructor" explains that you need to mirror the personality and traits of the person you are engaged with in conversation. This seems like sound advice but in reality it is misguided advice. You can certainly be a chameleon in one on one conversations but what happens when the many people who you have mirrored are all together? Who are you going to be? My advice is be yourself, always. People will like you or maybe they won't. But everyone dislikes a phony.
  • You should be sincere in your conversation. If you are going to be like an Eddie Haskell (for you old timers out there) in your compliments expect sharp people to distance themselves from you. If you say you will follow up, follow up. If you can't do something, say so. If you can help someone, help. If you can't, be honest but see if there is away to offer solid guidance.
  • Give away valuable information (unless, of course it's your competition). Helpful leads given will endear you to that person. Now, and this is very important, this will either bring to you valuable information in return (laws of reciprocity) or maybe will help you identify a classic taker with zero reciprocity.               
 The above will help you when people are gauging your worth to their network and likewise to yours. To build business relationships, which could evolve into business friendships, people need to know you are a good person who brings that proverbial something to the table.
Understand that first impressions are extremely important, for obvious reasons. Here is a reason that may resonate to amplify the need for a professional first impression;

"Marketing psychologists advise that

a lasting impression is made within

90 seconds

and accounts for

60 percent of the acceptance or rejection of an object, place, individual, or circumstance."

 The math works in reverse as well;
 It has been said that it takes at least twenty more interactions to change the initial impression. Twenty as in 20! That's 20 more general membership meetings or 20 more office visits just to undo the damage your first impression may have given. That's a lot of time wasted when that time could be spent increase your networking circle which will always increase your opportunities to succeed.


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