April 7, 2016

Networking vs NOTworking, Part Five

All Business is Personal
“It’s nothing personal Sonny, it’s strictly business.” 

Al Pacino's Michael Corleone spoke those very words to his brother in what is, in my opinion, the greatest movie ever made, The Godfather. Michael wanted to, shall we say, take care of a business "situation." The only problem with Michael saying those words? He was making this "situation" personal because in his mind he knew it was personal. All business is personal and the key to business success is personal relationships. Business affects all aspects of our lives, which are of personal nature. Owning a home, having a family, college, weddings, retirements and even funerals are all personal and all cost money. Money, unless you are counting on Powerball to deliver you to independent financial freedom, comes from business success. All business is truly personal. We're all people, how else should we understand it?

We have discussed networking in the previous four articles of Association Maximization and, I believe, we have established that networking, when done correctly, creates, builds and grows relationships. It would be correct to state that networking is the number one ingredient to our business interests. Understanding correct networking gives you an upper hand and you should devote time and treasure to being the best you can be in the networking realm. You want to be laser focused and target oriented. The success of networking does not come from the sale; the success comes from the creation and continuity of the relationship. You may get the one sale now or you could receive many sales later. Closing a sale looks good that day but building a fruitful relationship will last a career lifetime.  
Networking opens up the world to you and that's where business success takes hold. Of course business is personal. Why else are we in business?

submitted by Michael Kurpiel, CGA, CGP 


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