March 2, 2017
Resources for National Designation Month
In March, the National Association of Home Builders (NAHB) celebrates the thousands of home builders, remodelers and associates across the country who have taken the time to earn an NAHB designation — showing their commitment to improving their craft and the value they place on professionalism in the industry.
This is a great opportunity for HBAs to spread the word about the value of designations to both your members and consumers. NAHB has created tools you can use to encourage your members to start or complete courses to earn their designation. And, let consumers know the benefits of working with your members who hold designations with sample newsletter articles and customizable articles. Access tips and sample materials at nahb.org/NDM.
In addition, NAHB has resources to help members with designations promote themselves and their businesses, and to educate consumers on the importance of using a professional who has taken the time and effort to earn a professional designation.
Your members can access these resources, including sample press releases, customizable marketing materials and more at nahb.org/
Throughout the month, NAHBNow will post weekly stories spotlighting a member who has improved his business because of the designation he has earned. We also encourage you to let your members know about the power of a designation, and the resources available to them to promote their achievement to potential customers.
To learn more about NAHB's designation program, go to nahb.org/designations.
submitted by Michael Kurpiel, a proud CGA and CGP